Part 2: Location Intelligence Spectrum for Enterprise Analytics

By October 6, 2014No Comments

Location Intelligence Spectrum

As you move downward on the spectrum the skills, cost, and time to deliver value can vary, so you will need to consult your resident experts and software vendor using the steps we provided in Part 1 of this series. We focused our attention not just on the sophistication of technology, but the number of users impacted and degree of impact using Location Intelligence solutions.:

Static Map Visualizations

Static map visualizations typically provide thematic maps of common administrative areas like state, country, or postal codes. These map visualizations have shipped with BI platforms for years but provide a limited span of functionality. With geographic administrative area data now generally open-source, and modern HTML5 APIs now available for free, the effort and barrier to create basic maps is easier than ever.

Location Analytics

Most modern Location Intelligence solutions deliver maps through cloud based mapping services like Google Maps or hosted GIS systems like ESRI. The number of users and overall impact of embedded Location Analytics inside of your Business Intelligence tools can vary, but if you run your business by geography, you need this level of oversight at a minimum.. From executive dashboards used for strategic decisions down to tactical mobile sales apps for pipeline and asset analysis, Location Analytics poses the greatest area of opportunity for enterprises now than ever before. This is fueled by modern tools that simplify the process and increase the utility of blending business and location data together. This is where the team at CMaps Analytics is solely focused, and partnering to deliver a wide span of embedded Location Intelligence solutions.

Advanced Location Analytics

Advanced Location Analytics typically requires data enrichment and server-side processing to deliver results. The impact to your business is very high, but leveraged and utilized by a small number of professionals in your organization. Planning where to open a new retail store based on trade area analysis and demographics, or where to plot a new oil well based on survey and terrain analysis are require specialized analysis. ESRI is the dominant leader in delivering Advanced Location Analytics using GIS. While GIS systems have traditionally been a mandatory to store and process geospatial data, we are seeing more tools than ever expand the power of advanced location analytics to non-GIS processionals As such, GIS vendors are pushing upward on our spectrum to make GIS integration more approachable for BI professionals. At Centigon Solutions, we are pushing downward on the spectrum focused solely on delivering location intelligence to more users in your organization, while increasing the breadth of functionality. At the same time we push downward on our spectrum,
In part 3 we will look at some specific use cases and business scenarios where Location Intelligence make a real impact in the enterprise.