WHAT’S HAPPENING IN THE MARKETPLACE LI and BI are converging, so Location Intelligence from our perspective has always been an extension of analytics. The same way organizations use predictive analytics for specialized business problems, Location Intelligence should be an extension of the analytics toolbox and skill set. Location Intelligence platforms like Carto continue to push the boundaries and lower the barrier for LI while traditional BI players like Tableau and SAP continue to add more powerful geospatial capabilities into their products.
WHAT’S NEXT
All organizations use data and analytics to “influence” decisions today. The level of influence from analytics (based on speed and accuracy) will dictate market winners and losers across a number of industries; especially those which are coping to keep up with changing consumer behavior. We believe embedded analytics is a massive opportunity to increase the level of influence data has in day to day decisions. In 2018 and beyond, our team is focused on new challenging problems where embedded location analytics can deliver overwhelming value to people WHERE they work. Over the next couple of months we roll out our simplified message, product offering, and website. We can’t wait to share it with you!
]]>
