We get a lot of questions from customers who are learning about location intelligence and how to effectively integrate maps.. A big part of this is learning the lingo and how to translate customer requirements into technical features. This article provides the basics for you to add location intelligence terms to your BI vernacular as BI and Geo collide.
Location Intelligence, Location Analytics, Geo Spatial Analysis, etc
IMPORTANT TIP: Location Intelligence does NOT EQUAL Maps. Location Intelligence is the process and outcome. In most cases the end result of Location Intelligence is displayed visually in a map. Seperating Location Intelligence from mapping will help your learning process.
Maps and “Basemaps”
The modern digital map, comes in many different forms and styles from a number of software vendors. Google Maps helped commoditize the geographic map, along with GPS systems prominent in our automobiles. When you hear the word “basemap” this typically refers to the map for which visualization is drawn on top. Google Maps, ESRI, OpenStreetMaps, HERE (formerly Nokia), and Bing are the most popular base maps used today.
(GIS) Geographic Information System
Spatial Data Type
A vector map uses mathematical vectors to draw map imagery rather than photographs. Vector maps require raw data and algorithms to draw and animate graphics on a screen and gain the benefits of resolution independence Vector graphics are best for drawing organic shapes where less detail is required.
Spatial Data Formats
Keyhole Markup Language was acquired by Google and is an XML based definition for transmitting and storing geospatial data and meta data related to points, polygons, polylines, and other geospatial data types.
Do you have more terms that should be on the list? Let us know.