Sales Playbook – CMaps Analytics Designer

Who is Centigon Solutions and What is CMaps Analytics

Centigon Solutions is an enterprise independent software vendor based in San Diego California. Our flagship product, CMaps Analytics is an embedded Location Intelligence platform, that is integrated with leading platforms like SAP BusinessObjects, Microsoft Sharepoint, and others.

WHAT IS CMAPS ANALYTICS: Embedded Location Analytics Platform

TECHNOLOGY: Cloud designer, cloud APIs, native integration kits / extensions for on-premise BI, pre-packaged analytics.

WHAT DOES CMAPS ANALYTICS DO: Helps businesses use location, distance, and proximity to drive decisions.

WHAT INDUSTRY: Currently CMaps is positioned as a BI play – Manufacturing, Automotive, Technology, Transportation, Real Estate, Healthcare, Retail

HORIZONTAL MARKET APPROACH: Sales, Executive, Operations, HR


  • Geographic scorecards
  • Region analysis
  • Route optimization
  • Drill down
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  • 15 Data visualization Layer Types
  • Use for cloud and/or on premise enterprise apps,
  • 100% cloud and client-powered solution.
  • Native extensions

Learn More

Technology vs Solution Selling for Location Intelligence


Technology Solution

CMaps Analytics objective provides partners, integrators, and customers with a software solution that simplifies the process for creating and embedding, Location Intelligence into to existing platforms and software investments. Centigon Solutions’ roots as a Business Intelligence software vendor ensures that CMaps Analytics as a suite of cloud based tools can meet a wide range of technical requirements that stem from business demands to use location and business data together.

More about CMaps Analytics Platform

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Business Solution

Embedded Location Intelligence is used to better harness location, proximity, and distance to enrich the decision making process. The solutions are based on typical business questions like “where are my customers coming from?” or “Where are assets or events that need immediate attention?”

To provide a business solution Centigon Solutions typically relies on partners or internal prospecting efforts to understand customer needs deliver a business solution using CMaps Analytics. Our team at Centigon focuses on a broader set of business requirements that are driving up the demand for Location Intelligence:

More on Location Intelligence



Generally, the outbound prospecting / hunting activities revolve around established ecosystems of customers based on previous technology investments. CMaps Analytics is strategically aligned to various platforms:

Google Maps for Work Customers

Enterprises with internal use enterprise apps

  • No Existing Google Maps License- Net New- Implement 10-20x faster, improve life cycle management
  • Owns Google Maps for Work- extend value from Google investment, create new apps, potentially swap out and improve existing apps

Indépendant Software Vendors with Commercial Apps (Google Maps OEM)

  • No Existing Google Maps- Net New- Implement 10-20x faster, improve life cycle management, add analytics features
  • With existing maps- extend value from Google investment, create new apps, potentially swap out and improve existing apps


  • ESRI
  • MapBox / Open Sources
  • Build VS Buy
  • CartoDB for cloud hosted solutions

SAP BusinessObjects

For Reports- Compatibility Guide

  • Plug and play solution for maps with no server-install requirements
  • Google Maps consumer experience inside of SAP BusinessObjects
  • Build once deploy everywhere (for future integrations with SAP Lumira, Design Studio, etc).


  • Galigeo- Provides equivalent solutions using ESRI or OpenSource
  • SAP- includes basic maps out of the box
  • OpenSource – Build vs Buy (should be flushed during qualification)

OEM- Add Maps to Existing Platform (ISVs)

Enterprise BI / Analytics providers who don’t have maps but want to “go Google”

Startup < $10M Outsource innovation (not big enough to have dedicated maps team)

SMB < 100M revenues Not enough focus or time, need to catch up

Enterprise $100M revenues-  Previous failed attempts

Value Added Integrations

Microsoft Sharepoint 2010 (Sharepoint 2013 coming Q2 2015)

CMaps Analytics has a native Sharepoint extension, but it is limited to maps templates connected to a single report part.

Qualification of an Opportunity

If a customer wants maps / Location Intelligence

Article: Qualify an opportunity for CMaps Analytics Designer / API

If a customer has SAP BusinessObjects Dashboards

Article: Qualify an opportunity for CMaps Plugin for SAP BusinessObjects Dashboards


Presentation Resources

Latest PPT and customer briefing materials

Market Study- Wisdom of the Crowds Location Intelligence (how CMaps Compares)

Key Points Points During Presentation



  • Plug and play solution point and click creation of maps
  • No server-side install requirements
  • Data is secure (no data upload requirements to Google or any third party servers) Security Docs
  • Streamline days or weeks of development into hours
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Objection Handling

If customers have objects, technical questions, or any concerns, we recommend engaging the Centigon Solutions sales team who can provide required materials to satisfy objections. The following article covers objection handling.


Competitive Scenarios

At Centigon Solutions, we track the entire Location Intelligence landscape and do our best to keep up with industry and competitive offerings to ensure we are offering comparable features, pricing, and packaging. If you are running into a competitor and need specific details, please contact Centigon Solutions for the latest competitive intelligence.

CMaps Analytics vs SAP GeoMaps (standard mapping)

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Build vs Buy

With a variety of open source alternatives to Google Maps and ease of development with JavaScript/ HTML Build vs Buy can be a scenario requiring further explanation of the value of CMaps Analytics. In a typical enterprise scenario, we seldom see build vs buy for native extensions, but often run into the objection for CMaps Analytics Designer as a platform. Only IT cares about build vs buy, so we typically push on the business and highlight that time to market (production), reduction of coding, increased life cycle management speed, and perpetual innovation are key drivers for success. Technologists will typically prefer to build, where Business (increasingly control budget) want speed of delivery and success. That is what CMaps Analytics helps deliver.

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Out of the Box

When complimenting existing platforms we also compete with what comes out of the box. Sometimes it is an objection to use what they have or a general objection for paying for mapping twice. This is where it is important to double down on the premium extension/connector. The goal of CMaps Analytics is to aid organizations to answer more sophisticated questions where out of the box solutions fall short.


Evaluation / POC

More information on requesting keys for customers: CLICK HERE

Price Quote 

Provide a detail quote for pricing and supply information about pricing.

Price quotes to customers should be completed by Centigon Solutions sales or official Centigon Solutions reseller partners.



When a customer decides to take next steps to procure CMaps Plugin please send a PO to