Over 80% of the data captured within an enterprise has some location attribute, so finding an opportunity for mapping / geo is fairly easy. Either the customer will need to be prompted to evaluate maps as an opportunity or the customer will specifically ask for their options to accomplish integrating maps/geo into a BI initiative:
What is the customerÂ currently using for mapping / geographic analysis?
ANSWER: Customer does notÂ know or nothing:
This is a great opportunity to pitch the exploration of using maps within the BI initiative. Most customers still donâ€™t know that this is even possible, so the idea of injecting a Google-like experience right within business dashboards. This alone is is enough to get the conversation started for IT or business stakeholders.
ANSWER: CustomerÂ has a solution like ESRI
Great news, because CMaps Analytics provides native support for ESRI Maps
Many organizations currently use GIS tools somewhere in their organization (typically ESRI). However, the access and availability of these tools to the business is not possible because they are too confusing and complicated or donâ€™t directly integrate. Like SAP, GIS (Geographic Information Systems) is a specialized skill set which is usually disconnected from the business intelligence initiative and always disconnected from Business stakeholders.
ANSWER: CustomerÂ hasÂ Google Maps
This is a perfect answer, because it establishes a pre-existing demand and an existing investment that we can enhance with CMaps Analytics Designer to create content faster, and deliver a new wave of value to business stakeholders quickly.
Gathering Information to Further Qualify and Scale
The following is a typical survey that we use for customers to understand current needs, existing investments, and will ultimately dictate how we will quote the project and license.